AppstorePulse vs Letsmetrix

Both track the Shopify App Store and read your revenue from the Partner API. Letsmetrix costs less and adds AI copywriting and an affiliate marketplace. AppstorePulse goes deeper on revenue: three churn rates, emails to your merchants, and each install traced to the search and revenue it brought.

By Mat De Sousa, founder of AppstorePulse. Every Letsmetrix fact checked on their site and docs, November 2, 2026.

At a glance

AppstorePulse is stronger at

  • Tracing each install to the search, position and revenue it brought
  • Churn detail: net revenue, MRR and logo churn, trial funnel, uninstall reasons
  • Fighting removed reviews, with the store behind each one and an appeal message
  • Emailing the stores using your app at the right moment, with the revenue each email brings in
  • Getting your App Store data into Claude, Cursor or your own code

Letsmetrix is stronger at

  • Price: $19 and $49 a month for the limits we sell at $49 and $99
  • Writing listing copy with AI
  • Running an affiliate program, through its free marketplace
  • Collection rankings and public market dashboards

What each tool does in real situations

Feature lists look alike. These are the moments where the two tools differ.

A merchant uninstalls and you want to know now
AppstorePulseEmail, Slack or webhook alert within 5 minutes, with the uninstall reason
LetsmetrixTheir ASO page advertises Slack and email alerts with uninstall spike warnings; their docs don't say how they are set up
You want to know which search brought your paying merchants
AppstorePulseEach install matched to the listing visit and search it came from (GA4 + BigQuery), with paid status and revenue per search
LetsmetrixViews, installs and conversion rate per keyword from GA4
MRR dropped and you need the stores behind it
AppstorePulseMRR movement (new, expansion, contraction, churn) with every store listed
LetsmetrixPer-day deep dive of merchant and MRR changes, store by store
Your app charges usage fees
AppstorePulseChoose per app whether usage counts in MRR
LetsmetrixTheir current docs say usage charges are not counted in MRR
A review disappeared from your listing
AppstorePulseRemoved-review tab: verdict, the paying store behind the review, and a ready appeal message for Shopify
LetsmetrixDeleted and archived review tracking, with counts and a feed
You dropped on a keyword and want to know why
AppstorePulseRank Insights lines up your changes, competitors that passed you and market shifts (Pro)
LetsmetrixRank chart with listing changes overlaid
You want new copy for your listing
AppstorePulseThe audit scores your listing and lists what to fix; it doesn't write copy
LetsmetrixAI writer proposes 3 versions per field
You want to email stores before their trial ends
AppstorePulseEmails & Flows: automated emails to the stores using your app, targeted by plan, trial end and spend from your Partner data, with the revenue each email brings in
LetsmetrixNot found; their Mantle page sends email and flows to an email automation partner
You want to run an affiliate program
AppstorePulseWe point you to Shoffi, our partner
LetsmetrixFree affiliate marketplace (launched October 2026)
You want your data in Claude, Cursor or your own code
AppstorePulseRead-only REST API and MCP server for App Store data (Pro)
LetsmetrixNo public API documentation found

Revenue, churn and merchants

Both connect to your Shopify Partner account with an API token. The difference is depth: AppstorePulse tracks three churn rates, every store's lifecycle, and lets you act on it.

Setup
AppstorePulseOrganization ID + Partner API token (View financials, Manage apps)
LetsmetrixPartner ID + token (View financials, Manage apps, Manage themes) + each app's ID
History pulled at setup
AppstorePulseUp to 2 years
LetsmetrixBackfill length not stated
MRR, ARR, ARPU, LTV
AppstorePulseYes
LetsmetrixYes
Churn
AppstorePulseNet revenue, subscription (MRR) and logo churn
LetsmetrixChurned merchants and MRR, retention rate
Cohort retention
AppstorePulseYes, by install or first payment, 3 to 36 months
LetsmetrixYes, weekly or monthly cohorts
Trials
AppstorePulseInstall to trial to paid funnel, declined cards, time to convert
LetsmetrixTrial status per store
Uninstall reasons
AppstorePulseYes, grouped
LetsmetrixYes, per store
Customer list
AppstorePulseFilters (plan, LTV, MRR, trial ending, review left, source) + CSV export
LetsmetrixStore lists in deep dives; Excel/CSV export on paid plans
Emails to your merchants
AppstorePulseCampaigns and automated flows (install, trial ending, uninstall), sent from your domain, revenue per email. 1,000 contacts on Starter, 5,000 on Pro
LetsmetrixNot found
Several apps together
AppstorePulseCombined view across apps, several Partner accounts
LetsmetrixYes, per plan

Installs and listing traffic

Both read the Google Analytics that Shopify feeds from your listing. AppstorePulse also follows each install to the store and revenue it became.

Listing funnel (visits, install clicks, installs)
AppstorePulseYes
LetsmetrixYes, plus charge step
Traffic by surface (search, category, home, ads)
AppstorePulseYes
LetsmetrixYes
Search keywords that bring visits
AppstorePulseYes, with your rank next to each
LetsmetrixYes
Install-level attribution
AppstorePulseEach install matched to its first visit within 30 days, with source, search, position and later revenue
LetsmetrixFor affiliate links: their tracking matches an affiliate's click to the install. Not found for App Store searches
AI assistant traffic as a channel
AppstorePulseShown by source
LetsmetrixDedicated channel card

App Store rankings, competitors and reviews

Both check App Store search results themselves every day, for your app and your competitors.

Keyword positions
AppstorePulseDaily, up to 120 results deep
LetsmetrixDaily
Other App Store languages
AppstorePulse21 locales (Pro)
LetsmetrixLanguage selector
Volume and difficulty
AppstorePulseDemand tier + difficulty 1 to 100
LetsmetrixDifficulty 0 to 100; volume in the ASO audit
Keyword gaps vs competitors
AppstorePulseYes
LetsmetrixYes
Category position
AppstorePulseYes
LetsmetrixCategory and collection positions
Competitor listing changes
AppstorePulsePrice, name, description, screenshots, badge, reviews, rating, categories, languages, video
LetsmetrixName, tagline, features, screenshots, pricing, description, video, icon, badge, highlights, integrations
Review themes with AI
AppstorePulseWeekly complaints, praise and feature requests, for you and competitors
LetsmetrixAI Review Insights: sentiment scores, strengths, weaknesses, requests
Listing audit
AppstorePulse100-point audit, benchmark vs your category's top 10
Letsmetrix100-point ASO audit + AI writer
Market data
AppstorePulseNiche Explorer, new launches, monthly State of the App Store report
LetsmetrixNiche Explorer, public market dashboards, quarterly report

Alerts, access and team

Where the data reaches you.

Revenue alerts
AppstorePulseInstall, uninstall, subscribe, upgrade, downgrade, one-time purchase: email, Slack, webhook
LetsmetrixSlack and email alerts advertised on their ASO page (install bursts, uninstall spikes, review spikes); per-event alerts not described in their docs
Rank and competitor alerts
AppstorePulseDaily email digest
LetsmetrixDaily keyword and weekly category email digests
Review alerts
AppstorePulseWeekly review digest: complaints, praise, feature requests
LetsmetrixEmail on a spike of negative reviews
API
AppstorePulseRead-only REST API, 100 requests a minute (Pro)
LetsmetrixNot documented publicly
MCP server (Claude, Cursor)
AppstorePulseYes (Pro)
LetsmetrixNot found
Team seats
AppstorePulse1, 2 or 5, with admin, member and viewer roles
LetsmetrixNot stated

What it costs for what you need

Both tools use the same limits per plan: 1, 3 or 10 apps; 3, 20 or 100 keywords per app; 1, 5 or 20 competitors per app; 14 days, 90 days or a year of history. Letsmetrix charges less for each step.

You need
AppstorePulse
Letsmetrix
1 app, 3 keywords, 1 competitor
Free
Free
3 apps, 20 keywords and 5 competitors per app
$49/mo (Starter)
$19/mo (Pro)
10 apps, 100 keywords and 20 competitors per app
$99/mo (Pro)
$49/mo (Studio)
Install attribution to App Store searches
From $49/mo
Not found
Emails and flows to the stores using your app
From $49/mo (1,000 contacts)
Not found

Monthly prices. Letsmetrix gives 16% off yearly. Full AppstorePulse pricing.

Which one to pick

You have one app and watch your budget closely: both free plans cover 1 app with 3 keywords. If you need more keywords and price decides, Letsmetrix Pro at $19 is the cheaper step up.

Your app earns revenue and you want to act on every install and cancellation: AppstorePulse. Store-level churn, install attribution and emails to your merchants are built for that.

You want to email your merchants when they install, near the end of their trial or after they cancel: AppstorePulse, for Emails & Flows on your Partner data.

You spend on growth and need to know which searches bring paying merchants: AppstorePulse, for install-level attribution.

You want AI to write your listing, or an affiliate program in the same tool: Letsmetrix.

You build on your data with AI or scripts: AppstorePulse Pro, for the API and MCP server.

Switching from Letsmetrix

Nothing to export. Everything comes from Shopify and Google, so you reconnect the same sources:

  1. 1Paste your Partner Organization ID and an API token. We pull up to two years of revenue history.
  2. 2Add the keywords and competitors you tracked. Keyword history starts the day you add them.
  3. 3Connect the Google Analytics property linked to your listing.
  4. 4Optional: link GA4 to BigQuery to match each install to its search and revenue.

What changed at Letsmetrix in 2026

  • Oct 2026New app page ("V2") becomes the recommended view in their docs
  • Oct 15, 2026Affiliate marketplace launched
  • Aug 6, 2026AI Review Insights launched as a free tool
  • Jun 18, 2026Free ASO audit and AI writer launched
  • Jun 16, 2026Mantle-alternative page and article published

Questions

What is Letsmetrix?

Letsmetrix is a market intelligence tool for Shopify apps. For developers it tracks App Store rankings, competitors and reviews, and connects to the Shopify Partner API for revenue and to Google Analytics for listing traffic. It also has free audit tools and an affiliate marketplace.

How much does Letsmetrix cost?

As of November 2026: Free (1 app, 3 keywords, 1 competitor), Pro at $19/month (3 apps), Studio at $49/month (10 apps) and a custom Agency plan, with 16% off yearly.

Is Letsmetrix cheaper than AppstorePulse?

Yes. For the same limits on apps, keywords and competitors, Letsmetrix costs $19 and $49 a month where AppstorePulse costs $49 and $99. AppstorePulse adds install attribution to App Store searches, three churn rates, emails and flows to your merchants, removed-review appeals, an API and an MCP server.

Does Letsmetrix track keyword rankings from the App Store or from Google Analytics?

Both. Its docs say keyword position is public App Store data, while views, installs and conversion rate per keyword come from your Google Analytics. AppstorePulse works the same way, and also matches each install to the search it came from.

Can I switch from Letsmetrix to AppstorePulse?

Yes. Paste your Shopify Partner Organization ID and an API token, and AppstorePulse pulls up to two years of revenue history. Add the keywords and competitors you tracked, and connect the same Google Analytics property. There's nothing to export from Letsmetrix.

Which is better for a Mantle replacement?

Both pitch themselves to former Mantle users. For Mantle's revenue reports and App Store index, both work. See our Mantle alternative page for where each part of Mantle goes.

Leaving Mantle? See where each part of Mantle goes. Growing installs? Read how to get more installs for your Shopify app.

Sources, checked November 2, 2026

  • Letsmetrix pricing: letsmetrix.com/pricing
  • Letsmetrix docs: docs.letsmetrix.com
  • Letsmetrix docs, visibility and keyword rankings: docs.letsmetrix.com/insights-and-metrics-v2/visibility-and-discovery
  • Letsmetrix docs, connect the Shopify API: docs.letsmetrix.com/get-started/connect-shopify-api
  • Letsmetrix, HeyMantle alternatives page: letsmetrix.com/heymantle-alternatives
  • Letsmetrix affiliate launch post: letsmetrix.com/blogs/letsmetrix-affiliate-is-live-now

"Not found" means we searched their site and documentation and found no mention. Spotted something out of date? Email mat@appstorepulse.com and we'll fix it.

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