AppstorePulse vs AppJubilee

Both track your Shopify App Store keyword ranks, competitors and reviews every day. AppJubilee finds keywords for you automatically and starts at $29 for one app. AppstorePulse adds your Partner revenue and churn, ties each install to the search and revenue it brought, emails your merchants, and covers 3 apps for $49.

By Mat De Sousa, founder of AppstorePulse. Every AppJubilee fact checked on their site and docs, November 9, 2026.

At a glance

AppstorePulse is stronger at

  • Revenue and churn from your Partner account: MRR, ARR, LTV and three churn rates, with every store behind them
  • Each install matched to the App Store search it came from, and the revenue it became
  • More apps for the money: 3 apps for $49 and 10 apps for $99 a month
  • Emails & Flows: automated emails to the stores using your app, with the revenue each email brings in
  • Removed-review detection with the store behind each review and an appeal message
  • Rankings in 21 App Store languages, a REST API and an MCP server on Pro at $99

AppJubilee is stronger at

  • Price for a single app: $29 a month with unlimited keywords
  • Automatic keyword discovery from their own list of about 1,200 keywords, with history from before you sign up
  • Ads Intelligence: which apps advertise on which keywords (Growth plan and above)
  • Listing change and review impact on rank, on every paid plan

What each tool does in real situations

Feature lists look alike. These are the moments where the two tools differ.

MRR dropped and you need the stores behind it
AppstorePulseMRR movement (new, expansion, contraction, churn) with every store listed
AppJubileeNot found. Their FAQ says the Partner connection reads daily install and uninstall counts, not revenue
You want to know which search brought your paying merchants
AppstorePulseEach install matched to the listing visit and search it came from (GA4 + BigQuery), with paid status and revenue per search
AppJubileeInstalls per keyword and traffic source from GA4 (Growth plan and above)
You run 3 apps
AppstorePulse$49/mo (Starter), one account, combined view
AppJubilee$99/mo (Growth)
You want to know which keywords to track
AppstorePulseKeyword suggestions, competitor keyword gaps, demand tier and difficulty per keyword
AppJubileeKeywords found automatically from their list of about 1,200
You dropped on a keyword and want to know why
AppstorePulseRank Insights lines up your changes, competitors that passed you and market shifts (Pro)
AppJubileeChange Impact Tracking shows rank moves after each listing change
A merchant uninstalls and you want to know now
AppstorePulseEmail, Slack or webhook alert, with the uninstall reason
AppJubileeDaily uninstall counts from Partners (Growth plan and above). Slack and webhook alerts not found
A review disappeared from your listing
AppstorePulseRemoved-review tab: verdict, the paying store behind the review, and a ready appeal message for Shopify
AppJubileeNot found
You want to email stores before their trial ends
AppstorePulseEmails & Flows: automated emails targeted by plan, trial end and spend from your Partner data
AppJubileeNot found
You want to see who advertises on your keywords
AppstorePulseNot offered
AppJubileeAds Intelligence with advertisers per keyword and share of voice (Growth plan and above)
You want your data in Claude, Cursor or your own code
AppstorePulseRead-only REST API and MCP server (Pro, $99)
AppJubileeAPI on the Agency plan ($499). MCP not found

App Store rankings, competitors and reviews

This is where both tools overlap most. AppJubilee picks your keywords and competitors for you. AppstorePulse tracks the ones you choose, deeper and in more languages, and explains why you moved.

Keyword positions
AppstorePulseDaily, up to 120 results deep
AppJubileeDaily, full organic results
Keywords per app
AppstorePulse3 (Free), 20 (Starter), 100 (Pro)
AppJubileeUnlimited, found automatically from about 1,200 keywords, plus your own
Other App Store languages
AppstorePulse21 locales (Pro)
AppJubileeEnglish only, per their own SASI alternatives page
Volume and difficulty
AppstorePulseDemand tier + difficulty 1 to 100
AppJubileeDifficulty Easy, Medium or Hard on keyword opportunities
Keyword gaps vs competitors
AppstorePulseYes
AppJubileeYes (Keyword Opportunities, Core Keywords)
Why a rank moved
AppstorePulseRank Insights: your changes, competitors that passed you, market shifts (Pro)
AppJubileeChange Impact Tracking and Review to Rank Impact
Competitors per app
AppstorePulse1 (Free), 5 (Starter), 20 (Pro)
AppJubileeDetected automatically from shared keywords; App Watches 1, 3, 8 or unlimited by plan
Competitor listing changes
AppstorePulsePrice, name, description, screenshots, badge, reviews, rating, categories, languages, video
AppJubileeTitle, short and full description, pricing plans, screenshots, icon
Review themes with AI
AppstorePulseWeekly complaints, praise and feature requests, for you and competitors
AppJubileeReview sentiment in 8 topic categories, weekly
Market data
AppstorePulseNiche Explorer, new launches, monthly State of the App Store report
AppJubileePublic keyword, app and category pages, annual report (last updated May 25, 2026)

Revenue, churn and merchants

AppstorePulse reads your revenue from the Shopify Partner API. AppJubilee's FAQ says its Partner connection reads install and uninstall counts and does not access revenue.

Partner connection
AppstorePulseEvery plan, including Free
AppJubileeGrowth plan ($99) and above
What it reads
AppstorePulseRevenue, subscriptions, installs, uninstalls, up to 2 years pulled at setup
AppJubileeDaily install and uninstall counts per app
MRR, ARR, ARPU, LTV
AppstorePulseYes
AppJubileeNot found
Churn
AppstorePulseNet revenue, subscription (MRR) and logo churn
AppJubileeNot found
Trials
AppstorePulseInstall to trial to paid funnel, declined cards, time to convert
AppJubileeNot found
Customer list
AppstorePulseFilters (plan, LTV, MRR, trial ending, review left, source) + CSV export
AppJubileeNot found
Emails to your merchants
AppstorePulseCampaigns and automated flows (install, trial ending, uninstall), sent from your domain, revenue per email. 1,000 contacts on Starter, 5,000 on Pro
AppJubileeNot found

Installs and listing traffic

Both read the Google Analytics that Shopify feeds from your listing. AppstorePulse also follows each install to the store and revenue it became.

GA4 connection
AppstorePulseStarter ($49) and Pro
AppJubileeGrowth ($99) and above
Listing funnel (visits, install clicks, installs)
AppstorePulseYes
AppJubileeImpressions, clicks, CTR and installs per keyword
Traffic by source
AppstorePulseSearch keyword, country, language and traffic source
AppJubileeApp Store search, category browse, Google organic, direct
Search keywords that bring visits
AppstorePulseYes, with your rank next to each
AppJubileeYes, next to your rankings
Install-level attribution
AppstorePulseEach install matched to its search and position, with paid status and later revenue
AppJubileeNot found at store or revenue level

Alerts, access and team

Where the data reaches you, and who can see it.

Revenue alerts
AppstorePulseInstall, uninstall, subscribe, upgrade, downgrade, one-time purchase: email, Slack, webhook
AppJubileeNot found
Rank and competitor alerts
AppstorePulseDaily email digest
AppJubileeIn-app feed and email: immediate, daily or weekly digest
Review alerts
AppstorePulseWeekly review digest and review-spike alerts
AppJubileeNew and negative reviews, review velocity spikes
API
AppstorePulseRead-only REST API, 100 requests a minute (Pro, $99)
AppJubileeAgency plan ($499); public docs not found
MCP server (Claude, Cursor)
AppstorePulseYes (Pro)
AppJubileeNot found
Team seats
AppstorePulse1, 2 or 5, with admin, member and viewer roles
AppJubilee1, 2, 5 or 10 on their pricing page
History
AppstorePulse14 days, 90 days or 1 year
AppJubilee90 days, 6 months, 1 year or unlimited, with ranking history from before you sign up

What it costs for what you need

You need
AppstorePulse
AppJubilee
1 app, 3 keywords, 1 competitor
Free
$29/mo (Starter, 14-day trial)
1 app, unlimited keywords found for you
Not offered (100 keywords per app on Pro, $99/mo)
$29/mo (Starter)
3 apps with GA4 and Partner connection
$49/mo (Starter)
$99/mo (Growth)
8 to 10 apps
$99/mo (Pro, 10 apps)
$199/mo (Pro, 8 apps)
API access
$99/mo (Pro)
$499/mo (Agency)
MRR, churn and trials from your Partner account
Free (live numbers), trends from $49/mo
Not found
Emails and flows to the stores using your app
From $49/mo (1,000 contacts)
Not found

Monthly prices. AppJubilee's FAQ says annual billing saves about 17%. AppJubilee has no free tier on its pricing page; plans start with a 14-day trial. Several of their blog posts still quote Starter at $49; their pricing page shows $29. Full AppstorePulse pricing.

Which one to pick

You have one app, care only about App Store keywords, and want every keyword found for you: AppJubilee Starter at $29 is the cheaper way to get unlimited keywords. AppstorePulse Free covers 3 keywords at $0 if you want to start without paying.

You run two to ten apps: AppstorePulse. 3 apps for $49 and 10 apps for $99, where AppJubilee charges $99 for 3 and $199 for 8.

Your app earns revenue and you want to act on every install and cancellation: AppstorePulse. MRR, three churn rates, trials and the stores behind each move come from your Partner account.

You want to know which searches bring paying merchants: AppstorePulse, for install-level attribution down to the revenue each search brought.

You want to email your merchants when they install, near the end of their trial or after they cancel: AppstorePulse, for Emails & Flows on your Partner data.

You build on your data with AI or scripts: AppstorePulse Pro at $99, for the REST API and MCP server. AppJubilee's API is on the $499 Agency plan.

Switching from AppJubilee

  1. 1Add your app and your main competitors. Use AppJubilee's keyword list to pick the keywords you care about most.
  2. 2Paste your Shopify Partner Organization ID and an API token. We pull up to two years of revenue history.
  3. 3Connect the Google Analytics property linked to your listing.
  4. 4Optional: link GA4 to BigQuery to match each install to its search and revenue.

What changed at AppJubilee in 2026

  • Nov 2026Pricing page shows Starter at $29; blog posts from July and August 2026 quote $49
  • Sep 25, 2026Latest blog post; none published in October or November
  • Jun 17, 2026Blog post on the HeyMantle shutdown, aimed at SASI users
  • May 25, 2026AppstorePulse comparison page last verified; Shopify App Store Report 2026 last updated
  • May 17, 2026Comparison pages vs Rankbase, SASI by Mantle and App Store Analytics published
  • May 16, 2026Blog launched and Product Hunt listing created

Questions

What is AppJubilee?

AppJubilee is a Shopify App Store optimization tool. It tracks daily keyword ranks from its own list of about 1,200 keywords, finds your competitors from shared keywords, records listing changes and reviews, and shows how they moved your ranks. It also has a free AJ Score audit and a free keyword research tool.

How much does AppJubilee cost?

As of November 9, 2026: Starter $29/month (1 app), Growth $99 (3 apps), Pro $199 (8 apps) and Agency $499 (30 apps), with unlimited keywords on every plan and a 14-day trial. GA4, the Partner connection and Ads Intelligence start on Growth. The API is on Agency.

Is AppJubilee cheaper than AppstorePulse?

For one app, yes: $29 a month against $49 for AppstorePulse Starter, and AppJubilee includes unlimited keywords. From two apps up, AppstorePulse costs less: 3 apps for $49 against $99, and 10 apps for $99 against $199 for 8. AppstorePulse also has a free plan.

Is AppJubilee's comparison with AppstorePulse accurate?

Parts of it are out of date. Their page was last verified on May 25, 2026. It says every AppstorePulse plan covers one app, 20 keywords and 5 competitors, at $29. Today Free covers 1 app, Starter covers 3 apps with 20 keywords and 5 competitors per app for $49, and Pro covers 10 apps with 100 keywords and 20 competitors per app for $99. It also lists review intelligence and rank explanations as coming soon and says we have no GA4 connection. Reviews Intelligence, Rank Insights, Niche Explorer, Listing Analytics from GA4 and Revenue & Churn from your Partner account are all live.

Does AppJubilee track MRR and churn?

We found no MRR or churn reports. Their FAQ says the Shopify Partners connection reads daily install and uninstall counts and does not access revenue data. AppstorePulse reads MRR, trials and three churn rates from your Partner account on every plan, including Free, and adds trends and revenue alerts on Starter and Pro.

Can I switch from AppJubilee to AppstorePulse?

Yes. Add your app, competitors and the keywords you care about, paste your Partner Organization ID and an API token, and connect the same Google Analytics property. AppstorePulse pulls up to two years of revenue history. There's nothing to export from AppJubilee.

See every comparison or the best Shopify App Store analytics tools. Leaving Mantle? See where each part of Mantle goes.

Sources, checked November 9, 2026

  • AppJubilee homepage: www.appjubilee.io/
  • AppJubilee pricing: www.appjubilee.io/pricing
  • AppJubilee FAQ: www.appjubilee.io/faq
  • AppJubilee methodology: www.appjubilee.io/methodology
  • AppJubilee comparisons: www.appjubilee.io/compare
  • AppJubilee vs AppStorePulse page: www.appjubilee.io/compare/appjubilee-vs-appstorepulse
  • AppJubilee SASI alternatives page: www.appjubilee.io/best-sasi-alternatives
  • AJ Score audit: www.appjubilee.io/shopify-app-audit
  • AppJubilee keyword research tool: www.appjubilee.io/tools/shopify-app-keyword-research
  • AppJubilee Shopify App Store Report 2026: www.appjubilee.io/shopify-app-store-report-2026
  • AppJubilee blog: blog.appjubilee.io/
  • AppJubilee blog, platform fit matrix: blog.appjubilee.io/competitor-analysis-platform-fit-matrix/

"Not found" means we searched their site and documentation and found no mention. Spotted something out of date? Email mat@appstorepulse.com and we'll fix it.

How we research comparisons: Methodology.

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