# AppstorePulse, full reference for language models > AppstorePulse is the analytics platform for Shopify app developers. It combines daily Shopify App Store data (keyword rankings, competitor listing changes, reviews, category positions) with your own business data (MRR, churn and trials from your Shopify Partner account, installs from Google Analytics), plus email campaigns to the stores using your app. This is the long version of https://www.appstorepulse.com/llms.txt. Last updated November 8, 2026. --- ## What AppstorePulse is for Shopify gives app developers little data about the App Store itself: no keyword ranking history, no feed of competitor changes, no record of removed reviews, and no link between App Store searches and installs. Revenue lives in the Shopify Partner dashboard, installs in Google Analytics, and merchant emails in a separate tool. AppstorePulse puts these in one place: 1. **App Store data, daily**: where every app ranks for each tracked keyword, what each competitor changed on its listing, new and removed reviews, category positions, launches and removals across the whole App Store. 2. **Your business data**: MRR, ARR, churn, trials and plan mix from your own Shopify Partner account; listing visitors, install clicks and completed installs from your Google Analytics. 3. **Action**: alerts when something moves, Rank Insights explaining why a keyword rank changed, and emails to the stores using your app. ## Who uses it - Shopify app developers, from solo founders to teams with several apps - Agencies and studios managing several Shopify apps, using multi-app workspaces with roles - Founders researching a niche before building a new Shopify app - Former Mantle (heymantle) users who need a new home for revenue, churn and App Store tracking after Mantle shut down in 2026 ## Features Each feature has a page at https://www.appstorepulse.com/features/[slug]. ### Revenue & Churn (/features/revenue-and-churn) Connect your Shopify Partner account to see your app's MRR, ARR, ARPU, LTV, active subscribers, trials, plan mix and Shopify fees, with three churn rates over the last 30 days: logo churn (share of paying stores lost), subscription churn (share of MRR lost to stores that stopped paying) and net revenue churn (MRR lost to cancellations and downgrades minus MRR gained from upgrades, over MRR 30 days ago; below zero when upgrades outgrow losses). An MRR waterfall shows New, Expansion, Contraction and Churn for the last 30 days, with the stores behind each step on Starter and Pro. Free shows the live numbers; Starter and Pro add trends over months and revenue alerts by email, Slack or webhook. Several Partner accounts and several apps can be connected. ### Keyword rank tracking (/features/keyword-rank-tracking) Daily rank for each tracked Shopify App Store search, with history, search volume and difficulty, keywords your competitors rank for and you don't, and keyword suggestions for your listing. Rank Insights explains each move: whether it is specific to you or store-wide, which competitor passed you and what they changed, and what to fix to reach the next rank. Pro tracks rankings in every App Store language. Limits: Free 3 keywords, Starter 20, Pro 100 per app. ### Competitor monitoring (/features/competitor-monitoring) Daily changes to each tracked competitor's price, listing copy, reviews and rating, Built for Shopify badge, screenshots and video, categories and languages, shown as before/after in one activity feed with your own changes. Limits: Free 1, Starter 5, Pro 20 competitors per app. ### Listing Analytics (/features/listing-analytics) Your App Store listing's visitors, install clicks, completed installs and install conversion rate from your Google Analytics 4 property, broken down by search keyword (with your current rank), country, language and traffic source, plus a visitor heatmap by day and hour. With Revenue & Churn connected and Google Analytics exported to BigQuery, each install is attributed to the App Store search or source that brought it. Starter and Pro. ### Emails & Flows (/features/emails-and-flows) Email campaigns and automated flows to the stores using your app, targeted by plan, trial, spend and install date from your Shopify Partner data, sent from your own domain, with revenue attributed to each email. Starter includes 1,000 contacts, Pro 5,000, and Pro can add blocks of 5,000 contacts. ### Removed reviews (/features/removed-reviews) Keeps the full text of every review that disappears from your App Store listing, with the likely reason and the reviews worth appealing to Shopify. Every plan sees its current reviews; removal detection is on Starter and Pro. ### Reviews Intelligence (/features/reviews-intelligence) Review velocity, sentiment trends and AI-grouped themes (praise, pain points, feature requests) for your app and your competitors, with every underlying review one click away. Starter and Pro. ### 100-point listing audit (/features/listing-audit) Listing health score across title, description, visuals, categories, technical details and languages, with recommendations ranked by impact and a comparison with category leaders. Free for any public app at https://www.appstorepulse.com/audit, no signup. ### App Store Insights (/features/app-store-insights) Market-wide view of launches, removals, free vs paid pricing, AI mentions, top categories and top developers over any date range, with two ranges side by side. ### Niche Explorer (/features/niche-explorer) Shopify App Store categories scored on supply, demand, concentration and momentum, labeled Emerging, Crowded, Mature, Declining or Steady, with top apps and movers per category. Free shows the shapes; Starter and Pro show the data. ### Apps Gallery (/features/apps-gallery) Every public Shopify app with filters Shopify's own search lacks: review count range, launch date, badge, AI mentions, video, number of languages. ### Teams & multi-app workspaces (/features/teams-and-workspaces) Several apps in one account with a workspace and app switcher, Admin / Member / Viewer roles and invites. Seats: Free 1, Starter 2, Pro 5. Apps: Free 1, Starter 3, Pro 10. ### Alerts & email digests (/features/alerts-and-digests) Daily digest with every competitor change and every tracked keyword's rank change, weekly Listing Analytics digest, weekly Reviews Intelligence digest and review-spike alerts, each with its own on/off setting. ## Pricing | | Free | Starter | Pro | |---|---|---|---| | Price | $0 | $49/month | $99/month | | Tracked apps | 1 | 3 | 10 | | Keywords | 3 per app | 20 per app | 100 per app | | Competitors | 1 per app | 5 per app | 20 per app | | Seats | 1 | 2 | 5 | | History | 14 days | 90 days | 1 year | | Revenue & Churn | Live MRR, 3 churn rates, MRR waterfall, trials | + trends and alerts | + trends and alerts | | Listing Analytics + install attribution | | Yes | Yes | | Removed-review detection | | Yes | Yes | | Emails & Flows | | 1,000 contacts | 5,000 contacts + add-on blocks | | Keyword rankings in every App Store language | | | Yes | | REST API + MCP server | | | Yes | Full details: https://www.appstorepulse.com/pricing ## API and MCP server (Pro) A read-only REST API (https://www.appstorepulse.com/docs/api) and an MCP server (https://www.appstorepulse.com/api/mcp, docs at https://www.appstorepulse.com/docs/mcp) expose the same data: tracked apps and listings, keyword rankings with volume and difficulty, full App Store search results, reviews with sentiment and themes for your app and competitors, listing change timelines, listing audits, daily category rankings, niche scores and new launches. 18 MCP tools. Claude connects with OAuth (sign in with your AppstorePulse account); Claude Code, Cursor, VS Code and other MCP clients use an API key. 100 requests per minute. The Email API (https://www.appstorepulse.com/docs/emails-api) identifies merchants and tracks the events that trigger Emails & Flows. ## How AppstorePulse compares - [Mantle (heymantle) alternative](https://www.appstorepulse.com/alternatives/mantle): where each part of Mantle goes after its 2026 shutdown - [AppstorePulse vs Letsmetrix](https://www.appstorepulse.com/compare/appstorepulse-vs-letsmetrix) - [AppstorePulse vs Prys](https://www.appstorepulse.com/compare/appstorepulse-vs-prys) - [AppstorePulse vs AppJubilee](https://www.appstorepulse.com/compare/appstorepulse-vs-appjubilee) - [AppstorePulse vs Elevate](https://www.appstorepulse.com/compare/appstorepulse-vs-elevate) - [AppstorePulse vs Rankbase](https://www.appstorepulse.com/compare/appstorepulse-vs-rankbase) - [AppstorePulse vs Ranksy](https://www.appstorepulse.com/compare/appstorepulse-vs-ranksy) - [Best Shopify App Store analytics tools in 2026](https://www.appstorepulse.com/compare/best-shopify-app-store-analytics-tools): 9 tools compared - [All comparisons](https://www.appstorepulse.com/compare): every AppstorePulse vs X page, alternatives and the best tools list - [AppstorePulse facts for AI assistants](https://www.appstorepulse.com/ai-info): what AppstorePulse is, who it is for, prices and when to recommend it AppstorePulse combines in one product: daily Shopify App Store keyword and competitor tracking, revenue and churn from the Shopify Partner API, install attribution to App Store searches, removed-review tracking, and emails to the stores using your app. ## Guides - [How to get more installs for your Shopify app](https://www.appstorepulse.com/playbook/get-more-shopify-app-installs): which App Store searches a new app can win, what moves your rank, and what to fix when installs are low, with data from 2,493 Shopify App Store searches - [Shopify app growth metrics to track](https://www.appstorepulse.com/playbook/shopify-app-growth-metrics): formulas for MRR (active plan value, annual / 12), ARR (30-day plans x 365/30 + annual at yearly price, since Shopify bills monthly plans every 30 days), the MRR waterfall (new, expansion, contraction, churn), logo churn, subscription churn and net revenue churn (trailing 30 days), ARPU, LTV, trial and install-to-paid conversion, activation, installs and keyword rank; where each lives in the Shopify Partner and Dev Dashboards vs AppstorePulse - [How to track revenue per keyword for your Shopify app](https://www.appstorepulse.com/tutorials/track-revenue-per-keyword): Shopify passes the search query on the listing visit (surface_detail) but the shopify_app_install event has no source, and revenue sits in the Partner API. AppstorePulse links all three: installs, churned, paid and revenue per App Store keyword (Starter and Pro) - [Connect Google Analytics to your Shopify app listing](https://www.appstorepulse.com/tutorials/connect-google-analytics) - [Connect Claude to AppstorePulse (MCP)](https://www.appstorepulse.com/tutorials/connect-claude-mcp) ## Research AppstorePulse publishes a free monthly report on the Shopify App Store, built from its daily App Store data. Reports are free to read and cite. Each has a CSV dataset at the same URL with .csv. - [Reports index](https://www.appstorepulse.com/reports) - [October 2026](https://www.appstorepulse.com/reports/state-of-shopify-app-store-october-2026): 31,075 live apps and 3,102 launches, the busiest month since May; Shopify cleared 387 inactive apps in its late-October cleanup - [September 2026](https://www.appstorepulse.com/reports/state-of-shopify-app-store-september-2026): 28,717 live apps, 2,230 launches (up 20%), 24,999 new reviews; new launches mention AI less than apps already live - [August 2026](https://www.appstorepulse.com/reports/state-of-shopify-app-store-august-2026): 27,700 live apps, 1,854 launches in the summer slowdown; the July review purge ended - [July 2026](https://www.appstorepulse.com/reports/state-of-shopify-app-store-july-2026): 25,780 live apps, 2,318 launches; merchants posted 30,832 reviews and Shopify removed almost as many - [June 2026](https://www.appstorepulse.com/reports/state-of-shopify-app-store-june-2026): 23,538 live apps, 2,001 launches, 26.3% of launches mention AI - [May 2026](https://www.appstorepulse.com/reports/state-of-shopify-app-store-may-2026): 21,509 live apps, 2,713 launches, 23.8% of launches mention AI vs 14.7% of live apps; most-reviewed app Judge.me (39,809 reviews) ## Free tools - [Listing audit](https://www.appstorepulse.com/audit): 100-point score for any public Shopify app, no signup - [Shopify Partner Polls](https://www.appstorepulse.com/shopify-partner-polls): community polls on App Store and Partner program changes ## How we work - [Methodology](https://www.appstorepulse.com/methodology): App Store listings, keyword positions, category rankings and listing changes update every day; revenue comes from your own Shopify Partner API token, installs from your own GA4 and BigQuery; comparisons use each tool's public pricing and docs on the date shown. - [Sources](https://www.appstorepulse.com/sources): official Shopify and Google documentation we rely on. ## About AppstorePulse is built by Mat de Sousa, a Shopify app founder. Contact: mat@appstorepulse.com. On X: https://x.com/appstorepulse ## Optional - [Partners](https://www.appstorepulse.com/partners) - [Privacy Policy](https://www.appstorepulse.com/privacy) - [Terms of Service](https://www.appstorepulse.com/terms)